Tag Archives: Sales training

FINANCE LESSONS !!

6 May

REPOSTED FROM LAST YEAR BY REQUEST

I have had the privilege of working with some of the best Finance and Insurance professionals in the business.

I have been mad at them, happy with them, frustrated with their process, and even amazed by their ability,

but most of all ,I have learned from them

It’s math not magic
failing to take into account the proper financial structuring of a deal, may make the deal look great on the front end, but it virtually guarantees you are wasting the customer’s time. Successful delivery requires that the LTV ( loan to value) and the initial investment meet bank criteria. Even the best of the best can’t overcome poorly structured transactions. This forces your finance Manager to work backwards in your deal. He/She is forced to Change the details of the transaction, and present the new details to a customer you failed to prepare. This will cost you money, time, and the trust of your customer.

Protecting Information is Everyone’s job
Sales people tend to see this as the sole responsibility of a Finance professional . It is a complete disrespect to your client not to care for and secure all of their personal information. You may think it is clever to photo copy docs for your records, but it is not only unethical, it is illegal. This seems easier for a new Sales person to grasp than an “Old dog” so listen up old dogs, The days of keeping open files on your previous customers that include their credit criteria are gone !! If you cant get this any other way, imagine that the clerk at walmart is taking home your bank card information ” Just in case” . Not a great thought is it? STOP doing this.

Rates and Terms are not determined by the F & I dept
Whether they are good or bad, at the end of the day it is the customer’s credit record that will determine the tier he falls into ,and the rates that are available to him. Often sales people think that Finance determines the rate based on the profit they would like to make. While there is mark up in rate, the tier and base rate are determined based on the customer’s prior credit history and the level of risk the bank is willing to take.

Faking it is NOT making it
You may think boosting income or job time or other factors on a credit application is a slick way of getting around the system, but it will in fact introduce you to another system. The Unemployment system, or worse the Prison system

There is no room for Guesswork
Finance is an exact science, guessing at the payment and quoting “ scenarios” are not doing you or your customers any justice. In fact they frustrate the process and the client. Get your finance manager involved when questions of rate and term surface. You’ll find your customer enjoys being given the facts as they are, and not your best “guess”

The Finance manager is your team mate, they are not an obstacle to your success they are in fact a catalyst for it.

Abusing their system, and asking them to work out side of ethical lines will short circuit your career.

Take some time and learn what it is that they do, how their process works, and how to make the it work for you and your customer.

Sell like your living depends on it

Donnie

“You work too much”

30 Apr

I sat quietly as I listened to my 26-year-old Daughter lecture me on the perils of working “too much”.

“You miss out on so much Dad , You just need to slow down.”

I didn’t argue, and I certainly didn’t mention that I was about to extend my work day by an additional hour for Daylight savings time… I just smiled .

Finally I put my hand on her shoulder and said ” Sweetie, I have seen the damage of working too little.”

I just don’t know how to achieve great success without hard work !!
And I have found that the absence of hard work always equals an absence of success.

I have compiled a small list of things I don’t think you can ever have “too much” of

- Effort - Every time I apply more effort I reap more reward. NEVER FAILS !!

- Passion – When you love what you do it is infectious , You feel it, Your Customer feels it, And Your Family benefits from it

- Integrity – There simply is no such thing as being too honest

-Loyalty – A forgotten principle in todays Market place . Loyalty to the customer, and to the Company are high on my list of personal priorities .

- Drive – My cell phone is set to send me a message every Morning at 5 am it simply says “Get it All”

What would you add to the list?

Sell like your living depends on it

Donnie

An Unfair competitive advantage

9 Apr

We all want it , That edge over our competitors.

That quality that sets us apart and makes us attractive to our customers and magnetic to our prospects.

They notice when we have it, They ask questions like “Where did they come from ?” and ” How did they suddenly get so good ?”

In the world of selling this edge is the product of a simple formula.

- Put in the work

The unattractive work, the time and effort needed to follow up, prospect, and develop. This is the hours of time on the phone. The sitting up late stuffing the mail outs. It’s the craigslist ads , the Sales blogs, Youtube videos, The bulletin board ads , and the list seems to go on and on.
It is the networking, The referrals , The constant reaching for new opportunities.
This work isn’t as pretty as the “close” , It doesn’t grab the head lines and the back slaps. No one gives out plaques and trophies for leg work, but it will pay off.

You’ll seem to come out of no where with a solid customer base, and a sales book to match. Your Customers will know you by name , and be certain, Your competition will too.

- Stay with the work

Dance with the one that brought ya !!

Often Sales people plateau.
We reach a level of success and the fundamentals that brought us here seem to take a back seat.
We get caught up in the spot light. We like the awards and the accolades, and who doesn’t?!. We enjoy being told we are a Selling machine. We like the paychecks, and the perks. This is a great feeling . The top of the field is the greatest of views.
BUT…
We need to look beyond the moment, be ready to fight once again, and be steadfast in our commitment to staying at the top of our game

But we need to realize that we are never invincible . Remember what made your competition vulnerable? They didn’t put in the work !!

Sell like your living depends on it
Donnie

Holding yourself accountable for greatness

25 Feb

Holding yourself accountable for greatness

OK I know this is a simple title but I am going to introduce an exercise that I really want you to take seriously.
We spoke previously about the Greatness that is inside of you. That leads naturally to addressing the task of getting that Greatness to the “outside”.

In terms of unlocking and performing at a level of Greatness , you will have to go through a cuople of tough exercises

1. Discovering your worth
what it is that you deserve, What are you working for? What are you worth …
*Step in front of a mirror ( preferably at home and when you have lots of time )
* Ask yourself ” What am I worth? “
DO NOT ALLOW YOURSELF TO LEAVE THE MIRROR UNTIL YOU HAVE AN ANSWER IN MIND
(hint its not all about money)
NOTE –> This question isn’t for your spouse, its not for your boss, It is for you. This isn’t about any one’s opinion, assessment, or goal. This is about you
Your raw honesty, Your dreams, Your aspirations, The VALUE of your effort .

2. The Second question will come quite naturally ;
If I deserve these things, Why don’t I have them
No excuses, no blame, just raw honesty .What or who is holding you back? How many opportunities to improve have you missed? What obstacles have you allowed to stand in your way? what is keeping you from being great? IS IT YOU ?????

This is tough, but if being great was easy, everyone would be operating that way.

3. Develop a Plan of action
This isn’t a “resolution” to be lived a while and forgotten. This is a Life altering plan that will shape your future and it should be treated as such
– What needs “fixed”
– What will it take in terms of committment
– What will it take in terms of Work
– What is a reasonable time table
– Who can you lean on for direction and assistance
– Where is your passion level? ( Are you ready to do what it takes?)

Of course I do not have the room here to go much further into this but I think you can see the Path

Sell like your living depends on it
Donnie

WHAT DO THEY SEE?

6 Feb

I am always surprised to see myself in pictures and video. I don’t look at all like I expect to look. I don’t feel like a guy with grey hair and a gut…

But the camera doesn’t lie does it .

Consider for a moment that the way we see ourselves professionally, could also be very different from how others see us.

We may see our selves as a vocal advocate for improvement
And others may see us as a constant complainer.

How does this happen?
offering a steady presentation of problems without offering solutions, or even an attempt at helping , may very well seem to our co-workers as just general bitching.
Changing that image requires a shift from ” This is broken” to ” How can I help” .

We may see ourselves as a most valuable asset working tirelessly on building our sales book
And others may see us as someone that doesn’t care about the success of his overall team

The very definition of an asset is one that adds value to the whole of a team or organization.
Blindly selling with a total lack of respect for the support process behind you is destructive.
When you sell this way, you will constantly give up your profit to make the customer happy with the service disconnect YOU CREATED. Thus reducing your contribution and lessening your worth .
Changing this image will require that you take a look at EVERYONE involved in your Customer process. Recognize and respect their contributions to your success and communicate effectively with them

How do “they” see you?

Share in the comments some other ways we can change / improve the perception of our team mates

THE POWER OF WORDS

1 Feb

” The weather is horrible”
“My customers all have bad credit”
” No one cares about quality, Price is king”
” The economy is bad”
” I have the worst luck”
” Service always messes up my deals”
” I just can’t sell anything”

These may seem like ” just words” but they have the ability to shape your destiny !

Consider these quotes from the oldest selling manual :
“…But those things which proceed out of the mouth come forth from the heart; and they defile the man.
“For as a man thinketh in his heart so is he.”

And this wisdom from sales great ZIG ZIGLAR :

In our society today we tend to accentuate the negatives instead of the positives. One example is the “alarm clock” we use to wake ourselves up in the morning. Realistically, when we hear an alarm it generates fear or anxiety. When somebody robs a bank, an alarm is sounded; when there’s a fire, someone sounds an alarm. Perhaps waking up to an alarm helps explain the profusion of negative words we use. If you rethink the issue of your clock you will realize that it is really giving you an opportunity. When you hear it ring, you have the opportunity to get up and go. A whole day full of possibilities is available to you once you hear your “opportunity clock.” If you can’t hear it ring, that might mean you’ve gotten up and gone! That could be bad. Some people refer to the electrical appliances on street corners as “stop lights,” “red lights,” or “traffic lights.” Factually speaking, they are “go lights.” They were put there to make traffic “go” more quickly, safely and smoothly.

Many people refer to the first slice on a loaf of bread as the “end,” when in reality every loaf of bread I’ve ever seen has two beginnings. Now, I’ll be the first to admit that is not necessarily earth-shattering, but I challenge you to use the terms “opportunity clock” when you relate your wake-up procedure and “beginning” when you describe the first slice of bread in a loaf. And the next time someone asks you for directions, send them down to the first “go” light. I assure you, a smile will cross your face and that’s the first step in developing the right mental attitude, which is prerequisite for optimum performance. Think about it, and I’ll SEE YOU AT THE TOP!

Sell like your living depends on it !

Donnie

Lessons from Christmas Morning

28 Dec

As I sat drinking my coffee late   Christmas Morning, I surveyed the chaos that was my living room

  All of my Grandkids and Children were home for Christmas .

The main event was over, what was nicely wrapped packages is now debris covering the floor

As you might guess, I see a sales lesson in all this

Let me share with you three observations on selling I learned from Christmas morning

1. Intense Marketing pays off

  Santa Claus doesnt care who you are or what the state of your finances, He will sell you on those 5 minutes of Joy Christmas morning.  He will convince you that this event will be life changing. You will spned whatever time needed to fulfill that emotional desire, and he doesn’t apologize for it.

2. Amazing service is expected

All those little people who sit on the big guys lap EXPECT him to deliver. They will never hear that there was a delay in shipping, or he couldn’t get the product ready, No delays, no excuses, Just great service.
And that level of service is what has built this Jolly old Elf’s reputation !! For millions of Children worldwide he is the GO TO guy. Their loyalty to him is unmatched and their faith in his ability is rewarded on Christmas morning.

Someone has to clean this up !!!

Service after the Sale !!! that shredded paper and those empty boxes will be taken care of, That tree will be stored neatly for next year, and the food will be refrigerated and eaten for days. None of these will be celebrated acts, they will happen in the quiet times after the festivities . But celebrated or not, be sure this work will be done .

Ok I’m gonna finish this coffee, find my “some assembly required” tool box . and get busy

Hope you had a Great Christmas
.
Sell like your living depends on it !!
Donnie

They’re looking to buy

9 Nov

Recently,  I heard something that left me completely speechless

A well meaning sales manager was counseling a new sales person about sales and made the statement that:

“All Customers were looking for a reason not to buy”  

 This statement is wrong on  many levels

please hear me on this…

1. Its a built in excuse

    When the customer doesnt buy it gives you the “easy” way out 

        ” I guess they found their reason not to buy .” 

2.   Operating on this premise will create combative sales interaction

    If you approach each prospect with the assumption that they are just looking for a reason to tell you no, you will sell in such a way as to combat the unspoken objections.  Your focus SHOULD BE on the many ways your product and service can enrich their lives. Objections will surface if they exist, but a good presentation will focus on the positives

3. This way of thinking is de-motivating and harmful to your production

    If you go into work every day convinced that people would rather tell you no , Where is your reason to get excited?   Why aspire to know anything at all about a product that no one really wants ?   The natural result of this type of thinking will be a drop in your confidence, and a constant stream of lost deals.

YOU SHOULD APPROACH EVERY PROSPECT AS IF THEY WERE WAITING FOR A REASON TO TELL YOU YES !!!!!!

why?

1.  Because it is true

           They stopped in because they have interest in your product or service.  They either want one today or they anticipate wanting it in the near future  THEY ARE SHOPPING !!

2. Because letting the customer BUY is the easiest form of selling

       When a prospect has a desire to own your product , and the opportunity to own your product , All you need to do is show them the advantages of making this purchase with you and your company

 3. Its a far better attitude

  I am certain that an Athlete enters a contest with the expectation of winning,   a Surgeon operates with intentions of a cure,

    and a Sales person should EXPECT a sale !!

MANUFACTURED STRESS

27 Oct

I have a Sales person that works for me that used this phrase  ” Manufactured stress “

  I had never heard it before, and I thought what a perfect description of some of the daily stressers Sales people face.

The term suggest that it is stress ,not occuring naturally , but rather manufactured by our selves or others around us

  This is that stress that comes from attempting to charge Hell with a water pistol.  Trying to do the impossible with the improbable …

 

Often times we are the root of our biggest problems,  We tend as sales people to get single minded in our perspective.  We forget that nearly every promise and commitment we make has to be fulfilled by someone else.

It feels great to say ” No problem”, or” I’ll get that handled” .  But when we find that it was a bigger obstacle than we realized , We find ourselves in  that place where broken promises meet once happy customers.  and POOF  stress !

We excuse our behaviour by saying things like ” The team let me down, or My confidence was misplaced.

  The truth however requires a long look in the mirror.  Often we just made wholesale promises without asking for the facts involved.

  Heck, sometimes we have to admit we just don’t care what it takes !! 

  But we own that stress when it comes !! we built it and added it to our day .  It is ours, and unfortunately our customer now  shares it.

Heres a quick little test before making a promise to a customer :

 - Can I complete the task in the time required ….

- Do I have someone on staff that I KNOW can do the work…

- Have I checked with everyone involved in the projects completion…

- And lastly,  Will I regret this promise tomorrow?

Sell like your living depends on it

Donnie

Aside

The “Right Now” Business

7 Oct

I have started a training series entitled ” 31 Points to high ticket Sales success “

I will share excerpts from the series on the site

If you are interested in the full list please email me

 

We are in the “Right now “ business

 

-         Your Customers expect urgency

                – In the times we live in There is virtually  nothing that cannot be done quickly.  We have to realize that this is as legitimate an expectation as a great price and a Quality product.   Gone are the days when a customer had to choose between right or fast ,   Today we must be able to deliver both. 

  -         You must recognize that Time kills Deals

           If you are still in the habit of asking your customers to wait, I assure you your competitors are beating you !! 

Have you ever watched the body language of a customer that is being told they cannot complete their purchase and delicery on their time table.  Their confidence in the Store,the sales person, and the process is visibly shaken.

Bet on this ; They will go home, get on the web, and find someone that can MAKE IT HAPPEN.  

I see it almost daily  , That look of  relief/joy that overcomes them when they ask ” How soon can my unit be ready? “  And I answer, ” Iassumed you wanted it today . “   Or my own joy when I collect payment, and deliver the unit my competitor thinks he is delivering next week !!

- Gather accurate information quickly and operate from the platform of Getting the deal done !!

    In every phase of the process you should be working towards a complete transaction .  Throw out old processes that slow down this time line

Be stream lined and customer focused.    Have your units ready and standing tall.   Get good information early in the Sale, and communicate clearly with anyone involved in delivery.

    remember Quick doesnt have to mean sloppy.  You can operate efficiently and with speed .  Get the details RIGHT and the deal will flow.

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