Is Customer Service Necessary ?
I guess this conclusion is natural due to the way we do much of our shopping these days
– Big box stores that invite us to help our selves to the merchandise
– Buffet restaurants that give us the opportunity to fill our own plates and bus our own tables
-Fuel stations that let us pay at the pump and fill our tank
I could list example after example
IS CUSTOMER SERVICE NECESSARY ?
Consider this, How does it feel when you develop a question inside of a Huge discount store and can’t find the employee “assigned “to that area? You know the feeling, it starts out as curiosity, turns to frustration, then evolves to full out anger at the thought that there is no more value put on your patronage than to greet you with an empty aisle
How about that feeling you have when your drink runs dry at the table in that buffet restaurant, and you have to leave good company and great conversation to find the soda fountain are you thinking “big tip”?
Ever try to find a shoe horn in a rack store?
You see we all use the self service retail centers, however that should never be mistaken for our not wanting Good service
As sales people we need to realize the truth about Customer service
OUR CUSTOMER”S WANT TO FEEL SERVED
A little extra attention, some outright pampering, that is what they want when spending their money. And guess how customers react when they find that attention and pampering ;
You guessed it !!, BUY MORE and SPEND MORE
OUR CUSTOMER”S RESPOND TO SERVICE
You see all types of service is responded to. Bad service results in the loss of business ,
Mediocre service results in mediocre profits,
Great Service Results in OUTRAGEOUS SUCCESS
Not only do our customers come back, but they bring the people they care about with them . They want to share this experience. They talk about it, They write about it, Heck they’d sing about it given the chance.
Great customer service brings GREAT retail rewards.
OUR LIVES ARE ENRICHED BY PROVIDING GREAT SERVICE
– It feels good when we know we are truly serving the needs of those we sell to
– It pays well, great service equals great financial reward every time !
– Our company wins ( A quick reminder, companies go out of business every day, Customers bring longevity with them , and take it when they leave )
Sell like your living depends on it