The Opportunity Funnel explored
Good ideas are not always new, But they are always worthwhile
Yester day i gave you the Customer development funnel, and today I will discuss each level and the goal for that level.
DON’T WORRY I’LL BE BRIEF ( I KNOW YOUR BUSY )
The researcher – This customer has seen an ad, heard fro a fiend, or has some other general idea about your product or service. he is unsure of his needs, and no where near a purchase.
The Goal – Hey lets not make this complicated, give him what he wants, Ideas and information. Our objective is to increase his interest level in our Products . If we push him too hard at this early stage he may make a decision, and quickly back out.
Loosely interested / Some interest – This Customer has determined that he has a desire to own, but still has no idea of the specifics he needs.
The Goal – We need to stoke the fire here, lets help this prospect narrow down his needs wants and desires
Looking – NOW we are cooking !! we have developed a real , educated, and high value prospect. By sticking with him through the development process we have earned his trust as an expert , and identified a clear path to meet his needs .
The goal – Settle on a unit, and Start working on the purchase
READY/BUYING – I will assume if you are reading this blog, you probably have a system to carry the ball from here.
Sell like your living depends on it