Follow up is an art form
But its not a blank canvas begging for thought and innovation.
It’s more like a “Paint by numbers” Canvas. Ready for a disciplined approach to creating a finished work
Well here you are… They left without buying and Now the real effort must begin.
Whether you are following up by phone, email, or in person, the Steps to Success are the same:
- Restate / Reset the Goals from your original meeting
Have their objectives changed since you last talked?
Is the product you originally showed still the front runner?
Have the player changed? New competitor in the mix?
2. Reinforce your value
What does your dealership / company do better than the marketplace
Sell the Brand benefits ( Yours, and the vehicle)
How will doing business with you increase their satisfaction
Stress your long term partnership with them
3. Ramp up your game
get information to them quickly
Deliver more information than is required, and do it with a positive attitude
Go to work for their business as if they have already committed to you
Become their “GO TO” resource for comparative information
Ask for their return visit
Earn their business !!!
Sell like your living depends on it